The Chouteau Greenway Project Has a New Name
Date Posted: March 12, 2020
Posted In: News, Organizations,
From Great Rivers Greenway: Chouteau Greenway is now Brickline Greenway.
A three-month engagement process wrapped up on March 10, 2020 with the Great Rivers Greenway Board of Directors choosing a new name for the Chouteau Greenway, the proposed path to connect Forest Park to the Gateway Arch National Park and Fairground Park to Tower Grove Park, spanning up to 20 miles and 17 neighborhoods, including all the destinations in between.
A call for name ideas December 11-January 31 included an online toolkit to get creativity flowing. Great Rivers Greenway staff also conducted workshops and pop ups around the city. People went online or texted in to submit nearly 1,000 name ideas! The criteria for an ideal name included:
- Specific and unique to St. Louis
- Fits with a vision for a vibrant, diverse and inclusive future for the region
- Broad enough to encompass the scope of the project, not just one place or theme
- Mix of fun and fundamental – should be relatable and meaningful
- Easy to say, spell and understand
- Ideally is “____ Greenway” to fit into the existing network in the region
After removing the duplicates, Artists of Color Council, Steering Committee and Working Groups (including several City of St. Louis department heads) reviewed approximately 600 name ideas before attending a workshop to narrow down the selections. The group reviewed the criteria and discussed all options before choosing their top 3 recommendations. The City of St. Louis provided input and the names were then legally vetted. Lastly, the Great Rivers Greenway Board of Directors met to choose the final name.