Sugarfire to Open 14th Location Earlier Than Expected
Date Posted: October 14, 2019
Posted In: Projects,
From St. Louis Business Journal: Sugarfire Smoke House will open its 14th location in Wentzville, inside The Junction mixed-use development, Thursday — several weeks ahead of schedule. The restaurant was originally supposed to open in November.
Co-founders Charlie Downs and Mike Johnson are joining forces with franchisees and family members Matt Martin and Jim Cook. This will be Martin and Cook’s fifth franchised location.
“We’re bringing something to the Wentzville community that it never knew it needed,” Martin said in a statement. We already have so much planned for the opening weekend and the first few months, we can’t wait to see it come to fruition. We know this town is going to fall in love at first bite.”
Sugarfire will open in a standalone building alongside a Holiday Inn Express and Junction Luxury Living apartments. The location will feature a lower outdoor patio, a rooftop patio, sand volleyball courts and a private event space. This will be the brand’s largest location to date, officials said.
The 5,000-square-foot interior is newly constructed and can accommodate up to 110 guests, including high and low top seats, booths and ledge seating.
Reclaimed materials from St. Louis’ Reclaim Renew and custom metal work from Next Level Metal will be used throughout the dining room and the private event space next door. Glass mosaic flames by local artist Red Keel and hand painted signage from Phil Jarvis will be seen at the space.